# Source note — Joel Peterson Stanford negotiation speech

Published article: `blog/articles/joel-peterson-stanford-negotiation-speech.html`  
Date captured: 2026-07-12  
Section: Managing Expectations / Freedom

## Lead source

- X post: https://x.com/ai_rohitt/status/2076293264257454164
- Account: Rohit / `@ai_rohitt`
- Visible post text: “This 1 hour Stanford lecture by Joel Peterson will teach you more about negotiation and getting what you want than most people learn in years.”
- Browser-visible video duration: 1:08:38
- Local metadata: `x-post-metadata-2026-07-12.json`

## Primary video source

- YouTube: https://www.youtube.com/watch?v=rCmvMDrCWjs
- Title: `Conducting Effective Negotiations`
- Channel/uploader: `Stanford Graduate School of Business`
- Duration: 1:08:38 / 4118 seconds
- Upload date from metadata: 20090728
- Description states: “Negotiation is an inevitable aspect of starting a business. Joel Peterson talks about how to conduct a successful negotiation.” Recorded January 31, 2007.
- Local metadata: `youtube-metadata.json`
- Local transcript: `stanford-negotiations-transcript-2026-07-12.txt`
- Local VTT: `stanford-negotiations.en.vtt`

## Speaker/author background checked

- Stanford faculty profile: https://www.gsb.stanford.edu/faculty-research/faculty/joel-c-peterson
  - Lists Joel C. Peterson (1947–2025), Robert L. Joss Adjunct Professor of Management.
  - States he was former chairman of JetBlue Airways and Packsize, former chairman of the Hoover Institution Board of Overseers, and founding partner/chairman of Peterson Partners.
- Stanford memorial article: https://www.gsb.stanford.edu/newsroom/school-news/joel-peterson-former-chairman-jetblue-beloved-teacher-mentor-dies-age-78
  - Says he taught at Stanford GSB for 33 years and died at age 78.
- Official author page: http://www.joelcpeterson.com/author/
  - Identifies him as author of *The 10 Laws of Trust: Building the Bonds that Make a Business Great*.

## Concept checks

- BATNA: Harvard Program on Negotiation: https://www.pon.harvard.edu/daily/batna/translate-your-batna-to-the-current-deal/
- Transcript windows used:
  - 00:23:46–00:24:11: BATNA / Best Alternative to a Negotiated Agreement.
  - 00:22:49–00:23:29: negotiate with the right party; character, competence and power.
  - 00:37:44–00:37:54: reputation as conciliator, reasonable and win-win.
  - 01:05:07–01:05:33: separate people from the problem; focus on interests not positions.
  - 01:03:56–01:04:29: Peterson references Fisher and Ury, *Getting to Yes* and *Getting Past No*.

## Editorial framing

Treat the X post as a discovery lead, not the primary authority. The article relies on the Stanford GSB video, Stanford biographical pages, Peterson’s author page, and Harvard Program on Negotiation for BATNA context. Framing: principled negotiation, trust, preparation and reputation — not manipulation or “win at any cost.”